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This ethnographic study is an empirical exploration of caste through the story of Indian potters who have transformed caste into a marketable brand in the business of selling sculptures. To these contemporary potters, caste is in their blood, caste is about being a creative and independent artist, and caste is about business, as they engage in a competitive market to sell their artworks.

Caste, Entrepreneurship and the Illusions of Tradition

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Branding the Potters of Kolkata

This ethnographic study is an empirical exploration of caste through the story of Indian potters who have transformed caste into a marketable brand in the business of selling sculptures. To these contemporary potters, caste is in their blood, caste is about being a creative and independent artist, a

Voir toute la description...

Auteur(s): Heierstad, Geir

Editeur: Anthem Press

Collection: Diversity and Plurality in South Asia

Année de Publication: 2017

pages: 238

Langue: Anglais

ISBN: 978-1-78308-516-3

eISBN: 978-1-78308-518-7

This ethnographic study is an empirical exploration of caste through the story of Indian potters who have transformed caste into a marketable brand in the business of selling sculptures. To these contemporary potters, caste is in their blood, caste is about being a creative and independent artist, a

This ethnographic study is an empirical exploration of caste through the story of Indian potters who have transformed caste into a marketable brand in the business of selling sculptures. To these contemporary potters, caste is in their blood, caste is about being a creative and independent artist, and caste is about business, as they engage in a competitive market to sell their artworks.

Voir toute la description...